In which I discuss the latest movie trailers.
Not to brag or anything, but I totally called this happening last week. Granted, when I said that we'd get a teaser trailer before Age of Ultron, I wasn't expecting it to be nearly this soon.
When you stop to think about it, though, the timing makes perfect sense. By starting their marketing push so early, they avoid getting lost in the shuffle of a lot of big movies. The only trailers that they're really competing with now are Rogue Nation's, so they aren't likely to be drowned out by Star Wars, Mad Max or Spectre quite yet.
And by premiering their reminder trailer in Insurgent, they're reminding their core demographic that there's a fourth Hunger Games movie on its way later this year: one that will be invariably better than the one that they're about to see in theaters.
Expect to see a full length trailer - or at least a more comprehensive teaser trailer - attached to some of the earlier blockbusters this summer. I wouldn't be surprised if one premiered alongside Age of Ultron, actually. In such a packed year, Lionsgate has to keep people thinking about Katniss & co.
So what are your thoughts on Mockingjay being split into two movies? Share your thoughts in the comment section below.
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