Trailer Park: Insidious: Chapter 3's Second Trailer

In which I discuss the latest movie trailers.

I understand why they do it.  I really do.  You hook the audience with the first trailer, and then all the ones that follow are meant to remind them that the movie actually exists and is coming.  The more people actually see something, the more likely they are to actually see it.  I'm just sick and tired of movies Tomorrowlanding me with unnecessary second trailers.

Insidious: Chapter 3 had me sold at the mention Blumhouse Productions.  Although they've recently stumbled in their otherwise unerring success, they are still the premiere name in contemporary horror and the first two movies combined were some of the best of the genre this century.  Their first trailer was surprisingly horrific on its own, and paired with their reputation as a production company and coming off of their string of popular horror movies, it was all that anybody needed to see to be convinced of seeing the series' third installment.  But they just couldn't leave well enough alone.

The most recent trailer suffers from what I've come to refer to as Tomorrowland Syndrome: when a trailer overexposes or over explains itself to its audience, usually after the first trailer already sold us on wanting to pay $10 or more a ticket to see it in the first place.  The new trailer is riddled with non-endearing jump scares and lingers both too long and too frequently on its the supernatural villain.  A few moments that might have had actual shock value in the film - like the innocent girl having her soul devoured by the dead - will have to work twice has hard for the same response after we've already seen it in the advertising.

Am I still going to see the movie after this trailer?  Yes, but that's besides the point.  All that this trailer serves to do is spoil its already captive audience of the content of the movie that it's already sold them on.  It stands to lose more through overexposure than it stands to gain by reminding people of its pending release.

Still worth seeing in theaters:  Begrudgingly yes.

So are you planning on seeing Insidious: Chapter 3 in theaters?  Share you thoughts in the comment section below.

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