Monday, March 9, 2015

Trailer Park: Tomorrowland Trailer #2

In which I discuss the latest movie trailers.

There was a time not so long ago when I would actively avoid new trailers for movies that I was already committed to seeing.  Why?  Because I didn't want subsequent trailers to show me too much from the movie or, God forbid, make me less excited about something that I was already stoked for.  Gone, however, are my days of blissful ignorance, because that's exactly what happened with the latest trailer for Tomorrowland, which you can see here:
The reason why Tomorrowland's first trailer was so effective - and the reason why it became one of my most anticipated movies of 2015 - was because of just how little it gave away.  There was a girl, a magic pin, one of the most imaginative-looking sets since The Wizard of Oz and a random George Clooney at the end.  It was perfect: just enough to hook your interest before fading to black.

The second trailer, however, starts giving away details that I really would have preferred to see in the movie proper.  George Clooney is some kind of doom-saying Imagineer looking to save the world from itself.  Britt Robertson is some kind of prophesied chosen one whose destiny fell into her lap seemingly at random.  There's a conspiracy involving men with guns and how Robertson's character actually got the pin in the first place.  And to top it all off, we now know more of the logistics about the pin's apparent planeswalking powers (which are slightly less awesome than they first appeared to be).
That's not to say, of course, that I've lost interest in the movie.  Far from it, in fact.  I'm just not as high on it as I had been when more had been left to my imagination.  Trailers inherently narrow the scope of any movie.  The idea is to get people excited enough to go to see it without showing off so much that they're less than impressed when they leave the show.

Some succeed at doing this perfectly.  Neither the second nor the third Age of Ultron trailer really gave away anything substantive that we hadn't already known or guessed from the first one.  If anything, they left us with more questions to puzzle over before it's opening weekend.  The trailer for Dragon Ball Z: Resurrection of F gave us a first look at some awesome fighting, a badass-looking Golden Frieza and the implication that Vegeta will become a God, but, again, nothing that hadn't already been known or rumored. Tomorrowland, however, didn't succeed: showing too much and leaving too little for us to debate over between now and May 22nd.
What was your favorite moment from the new Tomorrowland trailer?

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