Thursday, March 12, 2015

Trailer Park: The Inside Out Trailer We've Been Waiting For

In which I discuss the latest movie trailers.

Anybody who's been paying attention to my most anticipated movies of 2015 might have already noticed a glaring omission from them.  Pixar's big release for the year - Inside Out - is nowhere to be seen on either of them.  That's right, the premiere animation studio's latest entry didn't even warrant my attention: until now:
Inside Out's problem had always been its lack of a good trailer.  The teaser trailer that ran before Big Hero 6 didn't do anything for me.  It was a dull little piece of animation that left me nothing to get excited for.

The second trailer did a better job.  Unlike the teaser trailer, it gave us the movie's premise: anthropomorphized emotions living inside of a person's body with the power to direct their actions and behavior from a futuristic command center.  The double-blind (triple blind?) interactions between the family members were funny and clever, but, again, didn't show off much more than that.  A movie, after all, has got to be more than just a solid premise.
This latest trailer gave us something that neither of the previous ones did: the plot.  It told us what was actually going on in these animated clips that we've been bombarded with, and it looks awesome: a whirlwind adventure in which two lost emotions have to work through the deepest annals of the mind in order to make their way back home, not to mention all of the emotional turmoil it causes in the girl who acts as their host.

It's fun, funny and most of all exciting, playing with the tangibility of memories and surreality of imagination in equal measure.  This trailer finally gives us something to get excited about which is, when you stop and think about it, the whole point of a movie trailer (and basically the opposite problem of Tomorrowland, which gave us entirely too much to mull over).
Between this, Tomorrowland's trailer, all of the Age of Ultron marketing and the newly announced Frozen 2, Disney appears to be getting all of its ducks in a row for the immediate future.  If Inside Out is only half as good as this new trailer makes it out to be, the Disney-owned animation studio may very well have another hit on their hands.

So what are your thoughts on the new Inside Out trailer?

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