Tuesday, April 7, 2015

Trailer Park: The Fourth (and Final) Avengers: Age of Ultron Trailer

In which I discuss the latest movie trailers.

With less than a month to go before the movie hits theaters worldwide, Avengers: Age of Ultron has finally hit the last stage of its marketing push.  You would have thought that three trailers, two TV spots and an entire phase worth of movies would have been enough advertising to go off of, but Marvel released its fourth (and invariably final) trailer the other day, much to the delight of its anxious fans.  Check the trailer out here:
Obviously by now, the well's run pretty dry for new material that Marvel's willing to let slip before the Age of Ultron's debut.  The footage is mostly the same footage that's been recycled, repackaged and redistributed since the first trailer hit.  We have a few more seconds tagged on either end of some shots (so that we now know that Cap loses his shield while fighting Ultron on top of a moving bus), but nothing all that different from what we've seen already.

The remarkable thing is, though, that that's pretty much all that they needed to do.  The excitement's already there, the demand is already high and people are already more than willing to sit through another similar-looking trailer.  It has the same money shots that we've become used to, as well as the same quips and speeches.  All it has to do is exist at this point and we'll call its presence a blessing.
That being said, this trailer does focus more on each component member of the team - Iron Man, Hulk, Thor, Captain America, Black Widow, Hawkeye and the twins - than the others, which gravitated more towards plot.  But since we've had that already, they decided to remind us exactly why the first movie was as awesome as it was to begin with: because it was four franchise's worth of epic crammed into a few hours worth of movie.

If Age of Ultron somehow fails to be the single best movie of 2015, I'll consider it a supreme disappointment at this point.  2012 was the year of The Avengers.  2014 was the year of The Winter Soldier.  There's no movie that I've anticipated more nor is there one with such hard acts to follow: but I'm confident that Marvel will find a way.  After all, it always does.
So which of the now four Age of Ultron trailers is your favorite?  Share your thoughts in the comment section below.

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